Thursday, May 21, 2009

The amazing story behind the amazing sauce.

Wow, the story I've been waiting my whole life to read, now brought to us by the nytimes.

“I was in Boston,” Mr. Tran recalled. “My brother-in-law was in Los Angeles. When we talked on the phone, I asked him, ‘Do they have red peppers in Los Angeles?’ He said yes. And we left.”
“I landed the first week of January in 1980,” he added. “By February, I was making sauce.”

Mr. Tran did not anticipate the popularity of his take on sriracha. He believed the sauce to be good. He took pride in the augers and other apparatuses he designed for the plant. He liked to tell people that all he did was grind peppers, add garlic and bottle it.
He figured that immigrants of Vietnamese ancestry would stock his sriracha at pho shops. He hoped that the occasional American consumer might squirt it on hot dogs and hamburgers.

He could never have expected what he found, one recent afternoon, as he trolled the Internet in search of what fans of his sauce have wrought.

Mr. Tran scanned pictures of 20-something women in homemade Halloween costumes designed to resemble the Huy Fong bottle. He navigated to one of two sriracha Facebook pages, the larger of which has more than 120,000 fans.

He retrieved a favorite picture, of Travis Mason, a 36-year-old coffee salesman from Portland, Ore., who commissioned a tattoo of the Huy Fong logo on his left calf. “I’m always interested in what they do,” Mr. Tran said, his voice filled with genuine wonderment.

The rest HERE.
As far as I'm concerned, an older, humble, Asian man looking back and admiring his life's accomplishements could be the single greatest thing about America.


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